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09 Mar 2010

Savour the flavour with HEFF

Supplier: HEART of ENGLAND fine foods
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A new vending machine has launched, aimed at introducing a healthy alternative to more traditional vending snacks, while focusing on regional food and drink and supporting West Midlands producers.

The machine, called Savour the Flavour, has been designed so it can only be filled with healthy, locally-produced food and drink, which could include water, fruit (either dried or fresh), yoghurts, smoothies, cereal bars, milk products and sandwiches.

The machine is the brainchild of the Heart of England Fine Foods company (HEFF) - a regional food group for the West Midlands that represents local producers.

Outlets can receive a branded machine if they commit to stocking it with food and drink from the West Midlands.

HEFF marketing manager Jon May said: "This is a fantastic way of raising consumer awareness. We believe it is a particularly good scheme for health clubs and leisure centres where there is already an emphasis on healthy lifestyles."

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Supplier: HEART of ENGLAND fine foods
Shrewsbury UK
HEART of ENGLAND fine foods (HEFF) is the regional food group for the West Midlands representing local producers. Since 1998, HEFF has worked on behalf of these producers, establishing contacts and building relationships with food retailers, wholesalers and food-service companies. HEFF's main goals are to make locally produced, quality food available to a wider public; raise consumer awareness of regional strengths and provide sustainable business opportunities to our local food economy.
Web: www.heff.co.uk
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